> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wapikit.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Wapikit Glossary

> Key terms and concepts to understand WhatsApp marketing and how Wapikit works

This glossary helps you understand the vocabulary used in Wapikit and WhatsApp marketing. Whether you're just getting started or scaling your messaging ops, this page has you covered.

<AccordionGroup>
  <Accordion title="API (Application Programming Interface)" icon="code">
    A way for two systems to talk to each other. Wapikit exposes powerful APIs so developers can automate message sending, manage contacts, and run campaigns from their own systems.

    ```js theme={null}
    // Example API call to send a WhatsApp message
    fetch('https://api.wapikit.com/v1/messages', {
      method: 'POST',
      headers: {
        'Content-Type': 'application/json',
        'x-access-token': 'your_api_token'
      },
      body: JSON.stringify({
        to: '918367XXXXXX',
        text: 'Hello from Wapikit!'
      })
    });
    ```
  </Accordion>

  <Accordion title="Broadcast" icon="bullhorn">
    A single message sent to many contacts at once.\
    With Wapikit, you can run personalized broadcasts to segmented lists without spamming.
  </Accordion>

  <Accordion title="Campaign" icon="megaphone">
    A structured marketing effort targeting a specific list of contacts.\
    Campaigns in Wapikit support templates, images, buttons, catalogs, and rich insights.
  </Accordion>

  <Accordion title="Cloud API" icon="cloud">
    Meta's official way to connect WhatsApp to cloud apps.\
    Wapikit uses the Cloud API under the hood so you don’t need any servers or infrastructure.
  </Accordion>

  <Accordion title="Contact" icon="address-book">
    A person in your Wapikit system. Each contact includes a phone number, metadata, and conversation history.
  </Accordion>

  <Accordion title="Contact List" icon="list-check">
    A group of contacts you define for a campaign or broadcast.\
    Lists help you target better and reuse customer segments.
  </Accordion>

  <Accordion title="Conversation" icon="comments">
    A 1:1 thread between you and your customer.\
    Wapikit gives every conversation full context—including AI summaries, history, and replies.
  </Accordion>

  <Accordion title="Drip Campaign" icon="droplet">
    A sequence of messages sent over time, automatically.\
    Great for lead nurturing, onboarding, or reminders.

    ```text theme={null}
    Day 0 – Welcome message  
    Day 2 – Product showcase  
    Day 5 – Discount offer  
    Day 10 – Re-engagement nudge
    ```
  </Accordion>

  <Accordion title="Message Template" icon="file-lines">
    WhatsApp requires businesses to use pre-approved templates for outbound messages.

    These templates can be personalized using variables like name, city, or interest.

    <Note>
      All outbound (business-initiated) WhatsApp messages must use a template.
    </Note>
  </Accordion>

  <Accordion title="Organization" icon="building">
    Your workspace inside Wapikit.\
    An organization contains your contacts, team members, campaigns, billing, and WhatsApp connection.
  </Accordion>

  <Accordion title="RBAC (Role-Based Access Control)" icon="shield">
    A permission system for your team.\
    You can control who can create campaigns, access inboxes, or manage settings.

    ```text theme={null}
    Owner – Full access  
    Member – Limited access managed via RBAC settings
    ```
  </Accordion>

  <Accordion title="Session Window" icon="clock">
    WhatsApp gives you 24 hours to respond freely after a customer sends a message.

    Wapikit helps you make the most of this session with instant AI replies, routing, and analytics.
  </Accordion>

  <Accordion title="Tag" icon="tag">
    A smart label used to organize contacts, campaigns, or chats.

    <Tip>
      You can manually assign tags or let Wapikit’s AI auto-tag based on behavior or message content.
    </Tip>
  </Accordion>

  <Accordion title="Team Inbox" icon="inbox">
    A shared view where your team can see and reply to conversations.\
    Assign chats, leave notes, and collaborate in real time—like a support desk, but smarter.
  </Accordion>

  <Accordion title="Template Message" icon="file-template">
    A message you send using an approved template.\
    Required for any outbound message outside the session window.\
    Supports media, buttons, and variables.
  </Accordion>

  <Accordion title="Webhook" icon="link">
    A way to receive real-time data when something happens—like receiving a message or delivery event.

    ```json theme={null}
    {
      "event": "message.received",
      "from": "91836XXXXXX",
      "text": "Can I get the brochure?"
    }
    ```
  </Accordion>

  <Accordion title="WhatsApp Business Account (WABA)" icon="whatsapp">
    Your official WhatsApp business identity.\
    You need a WABA to use Wapikit.

    <Note>
      Setting up a WABA is free, but you’ll need Meta approval for your business name and number.
    </Note>
  </Accordion>

  <Accordion title="WhatsApp Business Platform" icon="whatsapp">
    The enterprise backend for WhatsApp.\
    Wapikit is built entirely on top of this and simplifies everything for you.
  </Accordion>

  <Accordion title="WhatsApp Cloud API" icon="cloud">
    A hosted version of the WhatsApp Business API maintained by Meta.\
    Wapikit uses it to ensure high uptime and faster delivery.
  </Accordion>
</AccordionGroup>

***

## Explore More

* [What is Wapikit?](/introduction)
* [Wapikit's Conversation Engine](/conversation-engine)
* [Knowledge Base](/knowledge-base)
* [AI Capabilities](/ai)
* [Must-Know Platform Info](/important)