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This glossary helps you understand the vocabulary used in Wapikit and WhatsApp marketing. Whether you’re just getting started or scaling your messaging ops, this page has you covered.
A way for two systems to talk to each other. Wapikit exposes powerful APIs so developers can automate message sending, manage contacts, and run campaigns from their own systems.
// Example API call to send a WhatsApp message
fetch('https://api.wapikit.com/v1/messages', {
  method: 'POST',
  headers: {
    'Content-Type': 'application/json',
    'x-access-token': 'your_api_token'
  },
  body: JSON.stringify({
    to: '918367XXXXXX',
    text: 'Hello from Wapikit!'
  })
});
A single message sent to many contacts at once.
With Wapikit, you can run personalized broadcasts to segmented lists without spamming.
A structured marketing effort targeting a specific list of contacts.
Campaigns in Wapikit support templates, images, buttons, catalogs, and rich insights.
Meta’s official way to connect WhatsApp to cloud apps.
Wapikit uses the Cloud API under the hood so you don’t need any servers or infrastructure.
A person in your Wapikit system. Each contact includes a phone number, metadata, and conversation history.
A group of contacts you define for a campaign or broadcast.
Lists help you target better and reuse customer segments.
A 1:1 thread between you and your customer.
Wapikit gives every conversation full context—including AI summaries, history, and replies.
A sequence of messages sent over time, automatically.
Great for lead nurturing, onboarding, or reminders.
Day 0 – Welcome message  
Day 2 – Product showcase  
Day 5 – Discount offer  
Day 10 – Re-engagement nudge
WhatsApp requires businesses to use pre-approved templates for outbound messages.These templates can be personalized using variables like name, city, or interest.
All outbound (business-initiated) WhatsApp messages must use a template.
Your workspace inside Wapikit.
An organization contains your contacts, team members, campaigns, billing, and WhatsApp connection.
A permission system for your team.
You can control who can create campaigns, access inboxes, or manage settings.
Owner – Full access  
Member – Limited access managed via RBAC settings
WhatsApp gives you 24 hours to respond freely after a customer sends a message.Wapikit helps you make the most of this session with instant AI replies, routing, and analytics.
A smart label used to organize contacts, campaigns, or chats.
You can manually assign tags or let Wapikit’s AI auto-tag based on behavior or message content.
A shared view where your team can see and reply to conversations.
Assign chats, leave notes, and collaborate in real time—like a support desk, but smarter.
A message you send using an approved template.
Required for any outbound message outside the session window.
Supports media, buttons, and variables.
A way to receive real-time data when something happens—like receiving a message or delivery event.
{
  "event": "message.received",
  "from": "91836XXXXXX",
  "text": "Can I get the brochure?"
}
Your official WhatsApp business identity.
You need a WABA to use Wapikit.
Setting up a WABA is free, but you’ll need Meta approval for your business name and number.
The enterprise backend for WhatsApp.
Wapikit is built entirely on top of this and simplifies everything for you.
A hosted version of the WhatsApp Business API maintained by Meta.
Wapikit uses it to ensure high uptime and faster delivery.

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