Must Know

This section covers essential information about WapiKit, how it works with the WhatsApp Business Platform, and our approach to data privacy and security.

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How WapiKit Works

WapiKit is an official WhatsApp Business Solution Provider (BSP) that enables businesses to leverage the WhatsApp Business Platform for marketing and customer engagement. Here’s how WapiKit works:

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Official WhatsApp Integration

WapiKit operates as an authorized WhatsApp Business Solution Provider, meaning:

• We have direct integration with Meta’s official WhatsApp Business APIs
• All messaging is compliant with WhatsApp’s business policies and guidelines
• Your business benefits from official WhatsApp verification (green checkmark)
• Messages are sent through secure, approved channels

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Underlying Technology

WapiKit is built on top of the WhatsApp Cloud API, which provides:

• High-volume message delivery capabilities
• Reliable message delivery with status tracking
• Support for rich media messages (images, videos, documents)
• Template message approval and management
• Conversation analytics and insights

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Service Architecture

Our platform connects your business to WhatsApp through a secure, scalable architecture:

1. WapiKit Dashboard: The user interface where you manage campaigns, conversations, and analytics
2. WapiKit API: Our REST API that processes your requests and communicates with WhatsApp
3. WhatsApp Cloud API: Meta’s official API that delivers your messages to WhatsApp users
4. AI Layer: Our proprietary AI that enhances your messaging with smart automations and insights

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WhatsApp Cloud API

The WhatsApp Cloud API is Meta’s cloud-based interface for the WhatsApp Business Platform. Understanding this technology helps you make the most of WapiKit.

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What is the Cloud API?

The WhatsApp Cloud API:

• Is hosted and maintained by Meta (formerly Facebook)
• Provides programmatic access to WhatsApp messaging capabilities
• Allows businesses to send and receive messages at scale
• Supports various message types and interactive elements
• Handles message delivery, read receipts, and user responses

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Cloud API vs. On-Premises API

Meta offers two versions of the WhatsApp Business API:

Feature	Cloud API	On-Premises API
Hosting	Hosted by Meta	Self-hosted
Setup complexity	Simple	Complex
Maintenance	Handled by Meta	Your responsibility
Updates	Automatic	Manual
Scalability	Built-in	Manual configuration
Cost structure	Pay-per-conversation	Pay-per-conversation + hosting

WapiKit uses the Cloud API for its reliability, simplicity, and automatic updates, allowing us to focus on building powerful features rather than managing infrastructure.

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Cloud API Benefits

Using the Cloud API through WapiKit provides several advantages:

• Rapid deployment: Get started in hours instead of weeks
• Automatic updates: Always access the latest WhatsApp features
• Scalability: Handle from dozens to millions of messages without infrastructure concerns
• Reliability: Benefit from Meta’s enterprise-grade infrastructure
• Simplified compliance: Meta handles much of the compliance requirements

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Upcoming Features

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Credit Line Sharing

We’re excited to announce an upcoming feature that will simplify WhatsApp messaging costs for your business:

• Integrated billing: Your WhatsApp message billing will be managed directly through WapiKit
• Simplified payments: One consolidated invoice for all WapiKit and WhatsApp services
• Volume discounts: Access to better rates through our aggregated volume
• Detailed cost tracking: Comprehensive analytics on messaging costs by campaign
• Budget controls: Set spending limits and receive alerts
• Prepaid options: Add credit to your account for predictable spending

This feature will eliminate the need to manage separate billing relationships with Meta, streamlining your operations and potentially reducing costs.

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Additional Upcoming Features

We’re constantly enhancing WapiKit with new capabilities:

• Enhanced AI automations: More sophisticated conversation handling and customer segmentation
• Advanced analytics: Deeper insights into customer behavior and campaign performance
• Multi-channel integration: Coordinate WhatsApp with other messaging channels
• E-commerce features: Direct product browsing and purchasing within WhatsApp
• CRM integrations: Deeper connections with popular CRM platforms

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Data Privacy and Security

At WapiKit, we take the security and privacy of your data and your customers’ data seriously.

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Data Storage

Your data is protected through multiple security measures:

• All data is stored in non-publicly accessible databases
• Databases are encrypted at rest using industry-standard encryption
• Data in transit is protected with TLS 1.2+ encryption
• Regular security audits and penetration testing
• Redundant backups with strict access controls

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Data Usage Policy

We are committed to responsible data handling:

• Your data is used only to provide and improve WapiKit services
• We do not sell or rent your data to third parties
• Analytics are limited to non-PII (Personally Identifiable Information)
• Conversation content is not used for training AI models without explicit consent
• Data retention policies comply with relevant regulations

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Compliance

WapiKit is designed with compliance in mind:

• GDPR-compliant data processing and storage
• CCPA-compliant privacy practices
• WhatsApp Business Policy compliant messaging
• Regular compliance reviews and updates
• Transparent privacy policies and terms of service

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Security Best Practices

We implement industry-leading security practices:

• Role-based access control for all systems
• Multi-factor authentication for all staff
• Regular security training for all team members
• Comprehensive logging and monitoring
• Incident response procedures
• Vulnerability management program

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Your Security Responsibilities

To maintain the security of your WapiKit account:

• Use strong, unique passwords for your account
• Enable two-factor authentication
• Regularly rotate API keys
• Limit access to only necessary team members
• Review access logs periodically
• Report any suspicious activity immediately

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WhatsApp Business Policy Compliance

Using WapiKit helps ensure your messaging complies with WhatsApp’s Business Policy:

• Message quality: Our templates and AI help maintain high-quality messaging
• Opt-in management: Tools to properly collect and manage customer opt-ins
• Content guidelines: Assistance in creating policy-compliant content
• Quality rating monitoring: Track and improve your business’s quality rating
• Compliance updates: Stay informed about policy changes

For more information on WhatsApp’s Business Policy, see our WhatsApp Business Platform guide.

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Getting Support

If you have questions about how WapiKit works, data privacy, or upcoming features:

• Check our Knowledge Base for detailed articles
• Contact our support team at [email protected]
• Schedule a call with your account manager (Enterprise plans)
• Join our Community Forum for peer discussions