Skip to main content Campaigns are the core of Wapikit’s WhatsApp marketing functionality, allowing you to send targeted messages to your contact lists and track their performance.
What is a Campaign? A campaign in Wapikit is a structured WhatsApp marketing activity that delivers messages to a specific audience. Campaigns can be one-time broadcasts or part of a sequence, and they can include text, media, interactive buttons, and more.
Campaign Types Wapikit supports several types of campaigns:
Broadcast Campaigns Send a single message to multiple contacts at once. Ideal for announcements, promotions, or updates.
Drip Campaigns Send a series of messages over time based on predefined schedules. Perfect for nurturing leads or customer onboarding.
Triggered Campaigns Automatically send messages based on specific customer actions or events. Great for abandoned cart reminders or birthday wishes.
Interactive Campaigns Engage customers with interactive elements like buttons, lists, or forms. Excellent for collecting feedback or guiding customers through a process.
Creating a Campaign To create a new campaign in Wapikit:
Navigate to Campaigns > New Campaign
Select the campaign type
Enter a name and description for your campaign
Choose the WhatsApp phone number to use as the sender
Select the target contact list(s)
Compose your message using the rich editor
Add media or interactive elements if needed
Preview your message
Schedule or send immediately
Message Templates For business accounts, WhatsApp requires pre-approved templates for certain message types. Wapikit makes it easy to:
Create new templates
Submit templates for approval
Use approved templates in your campaigns
Track template performance
Campaign Scheduling Wapikit offers flexible scheduling options:
Send Immediately : Launch your campaign as soon as you click “Send”Schedule for Later : Set a specific date and time for your campaign to startRecurring Campaigns : Set up campaigns to repeat at regular intervalsTime Zone Optimization : Send messages at the optimal time for each recipient’s time zone
Campaign Analytics Track the performance of your campaigns with Wapikit’s comprehensive analytics:
Delivery Metrics : Sent, delivered, read, and failed messagesEngagement Metrics : Replies, clicks, and conversionsComparison Tools : Compare performance across different campaignsAI Insights : Receive AI-generated recommendations to improve future campaigns
AI-Powered Campaign Optimization Wapikit’s AI continuously analyzes your campaign performance and can:
Suggest Optimal Send Times : Determine when your audience is most responsiveRecommend Content Improvements : Suggest message changes to increase engagementIdentify High-Performing Segments : Find which customer groups respond bestAutomate A/B Testing : Test different message variations to find the most effective approach
Use tags to organize your campaigns by:
Purpose (promotional, informational, transactional)
Target audience (new customers, loyal customers, inactive customers)
Product line or service category
Campaign performance (high-performing, needs improvement)
Best Practices
Personalize your messages : Use contact attributes to customize content for each recipientKeep messages concise : Focus on a single, clear call-to-actionTest before sending : Use the preview function to check how your message will appearRespect frequency : Avoid overwhelming contacts with too many messagesMonitor performance : Regularly review analytics to optimize future campaignsFollow WhatsApp policies : Ensure your campaigns comply with WhatsApp’s Business Policy
Next Steps After creating your campaigns, you can:
Monitor conversations that result from your campaignsAnalyze campaign performance to optimize future messagingSet up automations to handle responses 
