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What is WapiKit?

WapiKit is an AI-automated WhatsApp marketing and customer engagement platform that enables businesses to run smart campaigns, manage customer interactions, and leverage AI for continuous marketing automation.

Unlike traditional tools, WapiKit operates 24/7, analyzing organization activity and taking autonomous actions to optimize key business metrics such as revenue, customer acquisition, engagement, and response times.

WapiKit’s AI is not just an assistant—it acts as a proactive marketing team member, automating tasks without waiting for user intervention.

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Key Capabilities

Broadcasting Campaigns

Send targeted messages to specific contact lists with personalized content, tracking delivery and engagement metrics in real-time.

Shared Team Inbox

Collaborate with your team to manage customer queries efficiently through a unified inbox, ensuring no customer message goes unanswered.

AI-Powered Campaign Insights

Gain valuable insights into campaign performance and receive strategic recommendations to improve future campaigns.

Automated Segmentation

Automatically categorize contacts based on behavior and engagement, enabling personalized follow-ups and drip sequences.

Intelligent Tagging & Analysis

Enhance customer engagement through smart conversation analysis and automated tagging.

WapiKit’s AI continues to work for you even when you’re not actively managing it, ensuring your WhatsApp marketing never stops.

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Platform Entities

Understanding the core components of WapiKit will help you navigate the platform effectively:

Contacts

Prospects or customers stored in the system, created manually or via bulk CSV import.

Contact Lists

Segmented groups of contacts used for targeted campaigns.

Campaigns

WhatsApp marketing activities sent to specific contact lists.

Organization

A business entity managed by users within WapiKit.

Tags

Labels for categorizing contacts, conversations, and campaigns.

Conversations

Chat interactions between businesses and their customers.

Users & Team Members

Organization owners and assigned team members with specific roles and permissions.

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Getting Started

Ready to transform your WhatsApp marketing? Follow our Quickstart Guide to set up your account and send your first campaign.

For detailed information about specific features, explore our Core Concepts section.

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