Introduction
What is WapiKit?
WapiKit is an AI-automated WhatsApp marketing and customer engagement platform designed to act like a human operator—replying, engaging, selling, and supporting your customers 24/7.
At its core is the WapiKit Conversation Engine—an advanced AI system that understands full customer context, remembers prior interactions, and dynamically responds to users just like a real team member would.
It’s powered by:
- ✨ Intelligent Memory that recalls every customer profile, preferences, and past interactions
- 📚 A Knowledge Base that holds your business logic, FAQs, and product info—so the AI can answer, guide, and even upsell with accuracy
- 🧠 Contextual Orchestration that handles follow-ups, resolves doubts, and adapts based on where the customer is in the journey
WapiKit doesn’t just automate. It thinks, learns, and adapts—freeing your team while improving CX, sales, and retention.
➡️ Learn how the Conversation Engine works →
WapiKit’s AI is not an assistant—it’s a smart operator. It analyzes, acts, and adapts in real time without needing you to click “send.”
Key Capabilities
Broadcasting Campaigns
Reach your contact lists with personalized WhatsApp messages. Track delivery, views, replies, and performance metrics in real-time.
Shared Team Inbox
Collaborate with your team on a single inbox that assigns, tags, and tracks every customer message.
AI Campaign Insights
Get instant insights into what’s working and where to improve. WapiKit even recommends the next best action.
Automated Segmentation
Auto-segment contacts based on behavior, replies, and campaign interactions—no setup needed.
Smart Tagging & NLP
Understand what customers are talking about using AI-powered tagging and sentiment labeling.
WapiKit works even when you’re offline—your WhatsApp campaigns never pause.
Core Platform Entities
Contacts
Individual customer or lead records with phone numbers and other attributes. Add manually or via CSV/API.
Contact Lists
Grouped contacts for campaign targeting. Create dynamic or static lists based on filters or behavior.
Campaigns
WhatsApp messages sent to lists. Campaigns support templates, personalization, and rich media.
Organization
Your WapiKit workspace. Each organization contains users, contacts, campaigns, and integrations.
Tags
Use tags to organize conversations, campaigns, or contacts. WapiKit can apply tags automatically via AI.
Conversations
WhatsApp chats between your business and contacts. Accessed via the shared team inbox.
Team Members
Add collaborators with defined roles (Admin, Agent, Viewer) via our role-based access system.
Getting Started
Ready to go from setup to sending in minutes?
Follow the Quickstart Guide
Head to our Quickstart Guide to link your WhatsApp account, import contacts, and launch your first campaign.
Learn the Core Concepts
Get familiar with how WapiKit works through our Core Concepts section.
Explore Campaign Automation
Dive deeper into AI campaign automation to unlock the full power of WapiKit.
Need help? Join our Slack Community or email us at [email protected] anytime.